KHUS+KHUS
TFPR was tasked with introducing startup brand KHUS + KHUS to potential consumers by building brand awareness through digital media.
TFPR set out to position the brand as a standout in the wellness beauty industry, offering “the next level in green luxury beauty.” To reach the largest potential audience, TFPR targeted top online outlets, as well as social influencers. Outreach included the development of unique approaches focusing on ingredient stories, new launches, and seasonal angles.
Over a period of six months, KHUS + KHUS coverage garnered 45+ million total impressions with coveted luxury and green beauty outlets featuring the brand, with top stories driving 1 million+ visitors to the brand’s website. Greater brand awareness resulted in increased Instagram followers, e-newsletter signups, and sales. The overall exposure helped to validate the company and its products, ultimately resulting in retail expansion through key green beauty retailer Credo.
6-month campaign key stats/highlights:-
w/ coveted luxury and green beauty outlets including Vogue, Coveteur, Byrdie, Refinery29, Fashionista, CR Fashion Book, Well + Good, NewBeauty, Jenni Kayne, The Chalkboard Mag
Top stories drove 1 million+ visitors to the brand’s website
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Top secured stories drove as many as 500k – 1+ million visitors to the brand’s website through direct link clicks, connecting the brand with new customers and generating sales
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Overall exposure helped secure retail expansion with top green beauty retailer Credo
“Working with Kate and Karissa has been a wonderful experience. They are extremely professional and detail-oriented. They have worked very hard for our brand. I personally credit their agency with getting KHUS+KHUS recognition with numerous editors and new customers. I couldn’t have done it without their help. Kate and Karissa will get your brand in front of top-tier publications, without question.”
Kristi Blustein
KHUS+KHUS Founder + CreatorPhoto Credit: khus+khus.com
