P.F. Candle Co.

TFPR was tasked with generating visibility for home fragrance brand P.F. Candle Co. through digital media, print media, and influencers.

TFPR used the launch of the brand’s all-natural Terra line as a springboard to generate media interest. The brand was positioned as accessible, eco-conscious, and providing enhanced wellness routines and home environments. By tapping into the wellness and green living categories while also reinvigorating the brand’s core amber jar candle line with a robust campaign, TFPR secured product features and founder profiles across top home, wellness, and lifestyle digital and print outlets and influencer channels.  

TFPR increased brand exposure dramatically and quickly, resulting in 83+ million impressions in the first six months. TFPR’s successful PR efforts helped lead the brand to double-digit growth two years in a row. This campaign helped to expand P.F. Candle Co. from an underground indie brand to a household name with cult-favorite products.

1.5 year campaign main stats/highlights:

• More Than 1+ Billion Impressions

  w/ Vogue, My Domaine, Elle Decor, Into the Gloss, Refinery 29, Coveteur, Marie Claire, Byrdie, Self, MindBodyGreen, InStyle, Elle, Glamour, Buzzfeed, Cosmopolitan, The Zoe Report, StyleCaster, Brides, Esquire, The Chalkboard Mag, Shape, Health, Nylon, Domino, Hypebae, Mother Mag, Popsugar, GQ, Hello Giggles, Yoga Journal, Pure Wow, Brit.co

• Secured Founder Profiles

  w/ Real Simple, Lonny, The Everygirl

• Sales Conversion and Growth

  Secured dozens of list placements focused on shopping guides for best candles, holiday gifts, Mother’s Day, Father’s Day, Earth Day, Valentine’s Day, housewarming, seasonal trends, and more, resulting in increased website traffic and sales, helping lead the brand to double-digit growth two years in a row.

• Helped Launch First P.F. Retail Shops

  w/ feature in Sunset Magazine

• Worked with Top Influencer Outlets

  Chris Loves Julia, Cupcakes and Cashmere, Reading My Tea Leaves

“P.F. was brand new to the PR world and wanting to start targeting press in a strategic way. They [TFPR] were our first foray into working with a PR firm and held our hand every step of the way. [Working with TFPR], we saw some great brand/founder story placements, developed relationships with editors, and had excellent List placements which is a really crucial sales conversion tool. TFPR is affordable, accessible, and personable. [They have] good relationships with beauty and wellness editors, affordable rates, [are] located here in LA, [are] women run and led! It's clear Tatem Fowler is passionate about their clients and it has a family touch.”

Kristen Pumphrey

P.F. Candle Co. Founder + Creative Director

Photo Credit: pfcandleco.com