OJOOK
TFPR was tasked with generating visibility for sustainable Eastern wellness oral care brand Ojook through digital media and influencers.
TFPR used consistent, varied, and strong educational messaging to garner interest in OJOOK. TFPR pitched the brand’s unique key ingredients, luxurious ritualistic experience, Eastern wellness/K-beauty principles, sustainability efforts, and its brand founder. The brand was positioned as a safer and more effective alternative to standard toothpaste, providing enhanced whole body health and wellness routines to users.
TFPR secured product features and founder profiles across top beauty, wellness, health, and lifestyle digital outlets and influencer feeds. In six months, TFPR dramatically increased brand exposure, resulting in 100+ million impressions. TFPR also strengthened new retail channels Nordstrom and Urban Outfitters, helping to bring about quick sell through and repurchase of Nordstrom inventory.
Six month campaign key stats/highlights:-
w/ Cosmopolitan, Marie Claire, Healthline, Prevention, Hypebae, Vanity Fair, Pure Wow, Editorialist, Apartment Therapy
Secured founder profile w/ The Fold Mag
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Strengthened new retail channels Nordstrom and Urban Outfitters, helping to bring about quick sell through and repurchase of Nordstrom inventory
“We received direct mentions about our floss launch within the first few months, but also continued to see the publicity coming through months after engaging with TFPR! Those were all very reputable publications, such as Cosmopolitan (print!), Marie Claire, Healthline, Hypebae, Vanity Fair (two hits), and more. TFPR seems to have really great relationships with people in the industry.
Karissa and Kate set expectations high but achievable at the same time. TFPR always kept everything super real, but very encouraging and nurturing. TFPR was very strategic. Their laser-focused mind and approach is why we got such great results. They were a source of great wisdom; we brainstormed together on promotions and how to have those initiatives go hand-in-hand with PR as an integrated strategy.”
Youn Chang
OJOOK Founder + CEOPhoto Credit: ojookcare.com
