Suzi Weiss-Fischmann

TFPR WAS TASKED with HELPING TO DEVELOP the PUBLIC-FACING PERSONA for OPI CO-FOUNDER, AUTHOR, and COLOR EXPERT SUZI WEISS-FISCHMANN.

TFPR efforts included managing PR for her memoir, crafting communications and messaging, social media management, and coordinating speaking opportunities. TFPR took over the @1stladyofcolors Instagram account, utilizing more personable, intimate, and authentic writing, pairing two-way dialogue with thoughtful imagery. TFPR built an engaged, enthusiastic community to elevate the founder’s professional profile, going on to reach upwards of two million users each month.

Additionally, TFPR executed a print, digital, and broadcast PR campaign for the launch of the memoir, I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time, securing features in Marie Claire, Forbes.com, and TheCut.com, to name a few.  Through these PR and social media initiatives, TFPR has grown the Weiss-Fischmann brand, cultivating speaking engagements and other professional opportunities.

TFPR manages these speaking engagements coupled with speech writing, including keynote speeches with Bank of America, UJA Federation of Greater Toronto, and Town and Gown of USC.

CAMPAIGN KEY STATS/HIGHLIGHTS:

• Book Publicity

  • Managed launch of the book, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time

  • Press features included Marie Claire, Forbes, Well+Good, Inc., The Cut, Apple News, Parade, Girlboss Radio w/ Sophia Amoruso, KTLA

• Manage Speaking Engagements and Speech Writing

  Manage her speaking engagements and speech writing for organizations including Bank of America, USC Libraries, UJA Federation of Greater Toronto

• Increased Impressions by 1300+%

  Manage social media accounts including @1stladyofcolors Instagram

  • Grew account following from 2.6k (with ads) to 11k and growing! (with no ads)

  • Increased impressions per month from 210k to 3.1 million

  • Increased engagement to an average of 4+% per post

  • Individual posts reach upwards of 2.2 million accounts, with 85k content interactions, 55k likes and 27k saves

“Kate and Karissa have adopted – and fine-tuned – my voice so well that all of their writing, from speeches and interviews to social media posts, sounds like me – but better. As someone who helped shape and grow the world’s largest professional nail care brand OPI, I’ve learned the importance of delegating. I’ve always said, figure out your strengths and weaknesses, then employ people who bring something new to the table and complement your talents. Find people who will do something better than you ever could. That’s what I’ve done with Tatem Fowler PR for all my social media, public relations, and speech-writing needs. 

In my life’s work, I’ve been able to connect with millions of women all over the world through color. I never thought I could reach millions of women, in a single month alone, on an even more intimate level directly through Instagram. It’s been amazing to see a community grow on @1stladyofcolors. I have also been able to speak directly to large audiences, where I truly feel I’ve inspired them and impacted their lives for the better through my speeches. TFPR has helped me achieve both.”

Suzi Weiss-Fischmann

OPI co-founder + brand ambassador